Privacy Policy
Last updated: 11 April 2026
Pullu ("we," "us," or "our") operates the Pullu website and application (the "Service"). This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you use the Service, and your rights and choices.
By using the Service, you agree to this Privacy Policy. If you do not agree, please do not use Pullu.
1. Information we collect
Account & authentication
When you sign up or sign in (for example via email magic link or Google), we process identifiers such as your email address, authentication tokens, and profile information provided by the sign-in provider.
Usage & technical data
We automatically collect certain technical information, such as device type, browser, approximate location derived from IP address, log data, and cookies or similar technologies needed to operate and secure the Service.
Content & store data
To provide imports, translations, and Shopify integration, we process URLs, product data, and related content that you submit or that we retrieve on your behalf, as well as data necessary to connect your Shopify store (for example store identifiers and access tokens as configured in your account).
Communications
If you contact us (for example at support@pullu.app), we retain your message and contact details to respond and improve support.
2. How we use information
We use personal information to:
- provide, maintain, and improve the Service;
- authenticate users and protect accounts and the Service;
- process imports, AI-assisted features, and Shopify connections you request;
- communicate with you about the Service, security, or policy changes;
- comply with law and enforce our Terms of Service;
- analyze usage in aggregate to understand performance and usage trends.
3. Legal bases (EEA, UK, Switzerland)
Where applicable, we rely on: performance of a contract with you; our legitimate interests in operating and securing the Service (balanced against your rights); consent where required (for example certain cookies or marketing, if offered); and legal obligations.
4. Sharing & subprocessors
We use trusted service providers to host the Service, authenticate users, store data, and provide infrastructure (for example cloud hosting and database providers). They may process personal data only on our instructions and subject to appropriate safeguards.
We may disclose information if required by law, to protect rights and safety, or in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality arrangements.
We do not sell your personal information as commonly understood in U.S. state privacy laws.
5. Retention
We retain personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account subject to legal exceptions.
6. Security
We implement technical and organizational measures designed to protect personal information against unauthorized access, loss, or alteration. No method of transmission over the Internet is 100% secure.
7. International transfers
If you access the Service from outside the country where our servers or providers are located, your information may be transferred to and processed in other countries. Where required, we use appropriate safeguards (such as standard contractual clauses).
8. Your rights & choices
Depending on your location, you may have rights to access, correct, delete, or export your personal information, object to or restrict certain processing, or withdraw consent where processing is consent-based. You may also have the right to lodge a complaint with a supervisory authority.
To exercise these rights, contact us at support@pullu.app. We may need to verify your request.
9. Children
The Service is not directed to children under 16 (or the age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have, contact us and we will delete it.
10. Cookies
We and our providers may use cookies and similar technologies for authentication, preferences, security, and analytics. You can control cookies through your browser settings; blocking essential cookies may affect Service functionality.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised policy and update the "Last updated" date. Material changes may be communicated through the Service or by email where appropriate.
12. Contact
Questions about this Privacy Policy: support@pullu.app